Overview
The Send It Back Program is a special two-week October promotion designed to encourage customers who may be unhappy with a current rental agreement from another company to send it back and get something new from Buddy’s.
The promotion gives participating stores a strong message to reach potential new customers in their local market: Get rid of your bad deal with the “other guys” and get something new from Buddy’s.
Digital Promotion
During the two-week promotion, participating stores will be promoted on Facebook and Instagram to people in and around their local market.
The campaign will use Sales ads designed to reach people who are more likely to take action and shop with Buddy’s, rather than simply generating likes or engagement.
The campaign helps:
- Introduce the Send It Back offer to new customers
- Reach potential customers near participating stores
- Encourage customers to shop Buddy’s online
- Drive Web Orders and other customer activity
- Generate store visits and customer inquiries
- Position Buddy’s as an alternative to other rent-to-own companies
Ads will feature the Send It Back promotional message and direct customers to the Buddy’s website with a Shop Now call to action. Facebook and Instagram will optimize delivery toward people within the participating store markets who are more likely to take action.
Getting Started
Participating stores will receive a PayPal invoice. Once payment is received, the store will be included in the two-week Send It Back Sales campaign on Facebook and Instagram.
